Engaging New Members in the Club

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Brent Darden
67 minutes
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Engaging New Members in the Club reviews the importance of a member's first days,weeks, and months in the health/fitness club as a predictor and influencer ofretention. The DVD details several basic steps that every club can take to get theirmembers actively engaged during the initial stages of their new membershipexperience. The DVD also includes benchmarks from clubs that have made aconcerted effort to focus on an active member engagement process during amember's initial membership period.

Among topics covered:
  • Successfully engaging new and existing members
  • Accepting the exercise challenge
  • First steps.
  • The orientation process
  • Adopting an integrated approach
  • Creating community
  • Tips from TELOS