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Align Culture to Drive Strategy

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Simon Weatherill
85 minutes
Align Culture to Drive Strategy explains why the most important thing that a health/fitness club manager can do is to establish an appropriate culture (i.e., the way things are done to make the business succeed) within the organization. The DVD reviews how culture should drive the strategic intent of the organization. Using the Melbourne Sports Hub as a case-study example, the DVD details how to develop a corporate mind map to provide a strategy for achieving success. The DVD also points out the best steps involved in developing a strategic framework for identifying the opportunities that a business faces, addressing how the organization should position itself for the future, and determining whether the company should do anything differently going forward.

Among the topics covered:

• What is strategy?
• Develop a corporate mind map
• Develop a strategic framework
• Culture
• Good leaders
• The model