Aquatic Exercise Excellence

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Sara Kooperman
47 minutes
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For most facilities, their pool is their most expensive piece of equipment. Aquatic Exercise Excellence explains how organizations can take their floundering aquatics program and resuscitate it with alternative aquatic programming, instructor training techniques, sound leadership tactics, and proven motivational tools that will create a profitable vertical aquatic-exercise program. The DVD offers great strategic marketing tools and programming protocols that can help turn a pool into a profit center, as well as transform aqua-phobes into aqua-fans.

Among the topics covered:

• Common issues faced by facilities
• Future market for aquatic fitness
• Increase “ROI” (return on investment)
• What is the value of retention?
• Spending money on aquatic exercise is cost efficient
• The team can not play to win if it does not know the score
• Take action