Booming Opportunity: Catering to the Needs of Older Adults

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SKU:
827008286591
Author:
Maureen Hagan
Published:
2010
Length:
57 minutes
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Booming Opportunity: Catering to the Needs of Older Adults reviews the sixdimensions of wellness that serve the needs of healthy older adults. The DVD alsodiscusses the changing attitudes of older adults and reviews what motivates thisdemographic to participate in a health/fitness club's programs. The DVD also looksat the program, equipment, and marketing trends that serve the changing needs ofolder adults. In addition, the DVD details the latest training principles, as well aspoints out a variety of wellness concepts that incorporate these training methods.

Among the topics covered:
  • The six dimensions of wellness
  • Catering to the changing needs of older adults
  • Demographic profile...changing attitudes of today's older adult
  • Healthcare moves towards wellness
  • Program trends that will serve the changing needs of older adults
  • Fitness programming trends
  • Equipment trends that will serve the changing needs of older adults
  • Marketing trends that will serve the changing needs of older adults