Booming Opportunity: Serving the Health & Fitness Needs of Active Aging Adults discusses how health/fitness clubs can help older individuals live life to the fullest. The DVD examines the rationale underlying this booming opportunity, highlighting the latest industry trends in exercise, program description, and equipment. The DVD also reviews the six dimensions of wellness and details how to capitalize on these factors. In addition, the DVD looks at the changing attributes of today's older adults and points out how to motivate this demographic to live stronger and longer. Finally, the DVD presents active aging strategies from around the world that have created positive impact.
• Trends that will serve the changing needs of active aging adults
• Fitness program & equipment trends
• Demographic profile: changingattitudes of today's older adults
• Healthcare moves towards wellness
• Factors that motivate active aging adults
• Seven functional training principles
• Whole body wellness concepts
