Changing the Way Fitness is Done!

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Cameron Hedges
45 minutes
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Changing the Way Fitness is Done! looks at what health/fitness clubs can do froma cultural and business perspective to be successful. The DVD explains that theindustry has often failed in its business and staff training approach and outlinespossible steps that can be undertaken to rectify the current situation, includingembracing change. The DVD also explores the issue of what business the industryis in and outlines what businesses can do to build their tribe (core values). Inaddition, the DVD reviews why clubs should have an underlying intrinsic goal.

Among the topics covered:

• Background stories
• We have failed!
• What can we do?
• One-on-one?
• What business are we in?
• It's time to build your tribe
• What is your vision?