How to Prepare for a New Competitor in the Marketplace

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Sal Pellegrino
53 minutes
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How to Prepare for a New Competitor inthe Marketplace provides a roadmap on how established health/fitnessfacilities can respond to a situation that involves a tough, newcompetitor. The DVD uses case studies to detail examples of how someclubs have successfully converted commercial adversaries, particularlyfrom large national chains, in their particular geographic area. In eachinstance the DVD reviews the action plan of the clubs for dealing with anew competitor and discusses how well the plan worked out. The DVD alsooffers ten proven strategies that clubs can employ to help them handlecompetitors.

Among topics covered:

• What to expect from a national chain
• Five real world case studies
• Fitness center trends and directions
• Ten ways to minimize the damage