The Independent Club: Insights Into Surviving & Thriving in the Current Marketplace features a panel of several of the most successful health/fitness club owners in the United States and Europe, discussing some of the challenges that independent clubs are facing. The DVD reviews why differentiation is one of the most critical elements of an independent facility's success. The DVD also points out how an independent club can stand out in a competitive marketplace by creating a powerful culture. In addition, the DVD explains how clubs can establish the highest levels of customer service and prove that it actually exists. Finally, the DVD details how to develop the confidence to take on risk.
Among the topics covered:
• My SportladyTM (Jasmin Kirstein)
• Values: my sportlady
• Lessons learned (Blair McHaney)
• Align your P&L
• Lock the cells
• AussieFitTM (Geoffrey A. Dyer)