Marketing to Women: Structural Tools to Make Your Club More Attractive to Womenlooks at what health/fitness clubs can do to make it more likely that women willwant to join their facilities. The DVD discusses the basic attributes of women intoday's society and points out that while women continue to be a compelling factorin the workforce around the world, they also face an ever-increasing level of stressin their lives. In that regard, the DVD also details a number of proven strategies andprogram offerings that clubs can undertake to attract women.
Among the topics covered:
Among the topics covered:
- Women today
- Tools to attract women
- Employees
- Mother & child
- Detox campaign & weight reduction
- Children's classes at my dance school
- Wellness & spa
- Workshops
- Happy cooking
- My Sportlady foundation
