Member Retention: A Multi-Country Study on Influencing Factors provides an overview of how health/fitness clubs can better understand member cancellation and drop-out rates in their facilities. In that regard, the DVD discusses and goes over the findings of several studies that investigated the factors involved in member decisions concerning whether to retain their club membership. The efforts encompassed studies in five different countries.
Among the topics covered:
• Where & when is your problem?
• Measure accurately
• Retention rate
• Last visit
• Lifetime value
• England
• Belgium
• Norway
• Russia
• North America
