Maximizing Member and Staff Retention

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Richard Ekstrom
75 minutes
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Maximizing Member and Staff Retention details specific practices that fitness centers can implement that can have a significant impact on not only the retention of members, but the productivity and longevity of their staff. The DVD provides straightforward and easy-to-understand and –apply management methods designed to create a ‘retention-centic' facility. The DVD also reviews systems that can be employed to identify and target those individuals who are most likely to cancel their memberships.

Among topics covered:

• Don't give them an excuse to cancel
• “The talk”
• Commit to new members
• Stressing usage
• Attack the fence-sitters