No MemberLeft Behind: How to Sell Your Members What They Want, Packaged in WhatThey Need, and Keep Them for Life explores the fact thatnutrition and weight control are natural essential extensions of thehealth/fitness club business. The DVD reviews the premise that a fitnessand nutrition solution is the answer to the biggest challenge facingclubs-attracting and retaining members. The DVD also includes a paneldiscussion, featuring six of the most respected professionals in theindustry (Dr. Michael Clark, Arlene de Guzman- Alpuerto, Derek Gallup,JP Green, Mark Mastrov, and Thomas Plummer), that addresses the validityand viability of this solution.
Among topics covered:
Among topics covered:
- Why should we care about offering more than just a membership?
- From gyms to health clubs
- Panel discussion
