Pricing Your Membership and Services for Success

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SKU:
827008227891
Author:
Bonnie Patrick Mattalian
Published:
2011
Length:
68 minutes
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Pricing Your Membership and Services for Success reviews several of the keyfactors and considerations involved in driving successful membership and servicesales. The DVD points out how clubs can define their target market and then howto price their membership and services accordingly. The DVD also looks at howclubs can develop individual and team standards and expectations with regard tosales, as well as details processes and tools that can aid clubs in tracking theirsales production. In addition, the DVD discusses staff compensation models forsales and the qualities and attributes of successful membership advisors.

Among the topics covered:

• Factors influencing perceptions of value
• Marketing strategies
• Tactics
• Goals of Internet marketing
• How to increase sales and revenues this month
• The prospective member service flow process
• Six steps to overcoming objections
• Standards and expectations for achieving success
• How are you tracking your daily performance?