Senior Adults: Growing Your “Golden†Membership discusses how health/fitness clubs can generate hidden revenue from providing personal training to older members. In that regard, the DVD explains how facilities can incorporate senior fitness classes into their group fitness schedule. The DVD also points out how clubs can tap into the “loyalty factor†with their senior members. In addition, the DVD details several ideas for socializing that can create camaraderie and friendships. Finally, the DVD points out what senior adults really want from a fitness club.
Among the topics covered: • Who are the boomers?
• Revenue-generating program ideas
• Ideas for retention
• Clubs within your club
• The don'ts
• The do's
• Marketing your programs to your senior clientele
• Bottom line
