A panel of respected experts from Australia and New Zealand provides insightful commentary on what's driving consumer behavior towards services offered by the health/fitness club industry. Geared toward helping club owners prepare and adapt to the evolving consumer landscape, Australian & New Zealand Forum: Insights Into Shifting Consumer Behaviors Towards the Fitness Industry explores the factors that influence consumer choice. The DVD also looks at how new technologies are impacting consumer behavior-both currently and in the future. In addition, the DVD details new and emerging trends, as well as points out how clubs can better prepare for shifting consumer priorities.
• Describe your most common member
• What are the critical factors for having members that recommend the club?
• What factors determine a member's satisfaction?
• What are the barriers to join the club?
• Why don't people join gyms?
• Demographics
• How do you engage the aging population?
• What will change over the next 10 years?
