Creating and Sustaining a Member-Service Culture explains what a “membership-serviceculture†really is and why it is so important. The DVD details the difference between acustomer and a member and reviews why member retention is the outcome of goodcustomer service. The DVD also discusses the key variables that most impactmembership retention ,as well as examines what clubs can do to provide exceptionalcustomer service.
Among topics covered:
Among topics covered:
- Why is membership retention so important?
- The key variables that most impactmembership retention
- A member-service culture
- The service-profit chain
- Ingredients for a member-service culture
- Difficult customers
