Customer Service: Making Members Feel Special

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Patricia Kirk
65 minutes
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Customer Service: Making Members Feel Special explores the main factorinvolved in a human relationship (the body) and how this element affects humanbehavior. In that regard, the DVD explains why the success of a fitness companyis dependent upon the emotional connection that members have to the companybrand. Because many clubs fail because they don't connect to their members,the most important skill that club staff needs to know is how to make members oftheir facility feel special. The DVD also reviews the fact that the underlying basisfor that skill is power of body language and “best behaviors.” In addition, the DVDdiscusses the five most effective steps for having a staff that can make membersfeel special, as well as seven training “hows” for achieving best behaviors.

Among the topics covered:

• Why people buy?
• Success of a fitness company
• Some powerful facts
• The most important skill we need to know
• Be on our “best behavior”
• The power of body language
• Emotional intelligence
• The 5 best steps of “the how”
• 7 training “hows” of “best behaviors”
• Creating a great club culture