Developing a 12-Month Marketing Plan for Fitness Directors

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Sherri McMillan
67 minutes
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Do you always feel you're frantically trying to come up with a marketing initiative that is easy to implement, effective, and worth the effort? If you're like most managers, you're continuously behind the 8-ball-rushing to finalize all the details of the next strategy that (hopefully) will entice clients to try out your services. Well, worry no more. Developing a 12-Month Marketing Plan for Fitness Directors provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.

Among the topics covered:
  • Setting up a strong foundation for success
  • Establishing a marketing plan/strategy
  • What a 12-month marketing plan should include
  • Developing your selling skills/exceeding customer expectations
Produced in cooperation with the National Strength and Conditioning Association.